Hello Quill friends! As you know, it’s that time of year again! Did everyone rush out at 6:00 a.m. for screaming deals on Black Friday? Did you venture into the unknown and #ShopSmall on Small Business Saturday? Did you fill your virtual shopping cart to bursting on Cyber Monday? It’s giving Tuesday—have you made a donation or supported a cause yet? Come on people—it’s shopping season. What are you waiting for?
STOP THE MADNESS!
*record scratch, climbs on soapbox*
Now, if you know me, you’re well aware that I’m all for a good deal. I think supporting indie stores is important, and I’m not insensible to the conveniences of online shopping. But why have all of these named shopping days become a thing? Are we so slavishly devoted to the almost militant generosity of the holidays that we must bestow upon each day of the week a separate commercial moniker, the better to court the crowds and sell the things?
This focus on these branded, named shopping days are even more ridiculous given that the sales pretty much last the whole week (if not more) so there’s no point in going out there to battle the hordes at the mall when you can stroll in Thursday evening and make your purchases without taking an elbow to the back of the head. Honestly, the whole thing would be easier if everyone forgot about door crashers and loss leaders and just sold a good, honest product for a good, honest price.
You know who does that?
In fact, I read an article in the Guardian about bookstores in the UK shunning Black Friday in favour of Civilised Saturday. What an excellent way of combating the—WAIT A MINUTE. They’re doing it, too. The bookstores. They’re playing the name game. And it’s particularly ludicrous because we’re talking about Britiain, where Civilised Saturday is literally just Saturday.
I am forced to repeat myself. STOP THE MADNESS!
All of this ranting and raving is just to say, please don’t fall into the trap of getting shopped out—and stressed out—this holiday season. Forget the sales and the relentless marketing and the 50 emails from Kobo in your inbox (seriously, Kobo—chill).
Today is Tuesday. Just Tuesday. A Tuesday like any other. And like every other Tuesday, we here at PQL are selling books. But don’t worry—we’ll also be selling books on Wednesday, and Thursday, and Friday. Same price.
Here’s to hoping you have a calm and stress-free holiday shopping season.